Record Low Sales for Falcon & Commodore

Australian sales figures released for January reveal that Falcon came in at just 778 units and Commodore sold just 1656 units, these are record monthly lows recorded for both vehicles.
Ford Falcon   Holden Commodore
Toyota’s has two larger cars in the same market, the Aurion and the Camry and they suffered the same fate with just 227 Aurions and 557 Camrys for the same month. More than 3500 Camrys were sold in December the month before.
Toyota Aurion Toyota Camry

These figures quoted maybe influenced by local dealer finance offers or special deals that finished in December 2012 but the number of sales is worryingly low.

Another reason could be that the company fleet buying people are still on holiday in January and that will account for some lack of activity. However the numbers don’t lie. Camry and Aurion were down 77% and 57% respectively, the Commodore dropped by 23.7%, and the Falcon fell 16.4%.
Holden Cruze The Holden Cruze assembled alongside the Commodore in Adelaide didn’t escape the fall either, losing a third of its January sales with just 1638 units.
Total sales of Australian-built vehicles dropped overall by 28%, from 9592 to 6870 units.
On the brighter side the Ford Territory was the only model to record growth. Going from 804 units to 1161 units an increase of 44%. This increase is on the back of another bumper month for SUV sales in Australia. Ford Territory
Ford Australia has been excited by excellent results for its small cars manufactured in Thailand. The Focus jumped 50% to 2364 and the Fiesta increased by an equally impressive 44% to 1275 units.
Ford Focus Ford Fiesta
It is these models that contributed to a strong month overall for Ford, increasing the sales by 32%. Holden and Toyota sales dropped slightly compared with this time last year, down by 2.8% and 4.9% respectively.

Neither the Commodore nor Falcon is expected to continue production beyond 2016. Holden and parent company General Motors are assessing the options for replacing the new VF Commodore in the second half of the decade and joining the Cruze, while Ford won’t confirm any local assembly plans beyond 2016.

February 2013

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