Banner Vehicles July 2019

A French Commodore

What do you think about a French Commodore?

For around 40 years the Holden Commodore has been called Australia’s car, however we are about to enter a new era of the Commodore in 2018 with a French Connection. As we know the US auto giant General Motors had announced it was offloading its struggling European Opel operations to French automaker PSA Group.

The First CommodoreThe PSA Group expects Opel to lose more money in 2017 as the French carmaker acquires the business from General Motors. Achievements have been made under the General Motors leadership, with sales growth and a reduction in losses. However the losses are real and will probably continue.

They hope to be the second ranked automaker for that region behind the Volkswagen Group. PSA Group owns and manufactures both Citroen and Peugeot.

Some in the print media have been quick to point out the link between the old patriotic advertising jingles extoling the virtue and quality of Australian made and now Holden will have to defend the impending French Connection.

The Latest CommodoreHolden has already announced its October deadline to end car production in Australia, part of the big industry shutdown that will also see Ford and Toyota stop manufacturing cars in that region.

The General Motor’s Opel plant in Germany will continue to produce the Commodore until the sale to the French PSA Group is finalised, the deal is valued around US$2.3 billion, according to the Washington Post.

The US President, Donald Trump, has insisted that American car companies return more manufacturing operations to American to provide jobs for local workers, however the reliance on global supply chains will take a lot of effort to undo especially with China, the world's largest car market.

June 2017


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