General Motors Global Story

GM designs & manufactures vehicles for a global market. GM and their strategic partners produce vehicles in 35 different countries, and sell and service these vehicles through the following brands:
Baojun, Buick, Cadillac, Chevrolet, GMC, Holden, Jiefang, Opel, Vauxhall, and Wuling.
 
They make flexible fueled vehicles in Brazil to mini-cars in Europe & India as well as GM Korean vehicles for Asia Pacific. GM is also designing & engineering new plants and developing new marketing programs for emerging markets around the world.
 
GM has become a true global company that provides vehicles for most markets as they invest in continued research and development that allow them to have one of the broadest range of standard and hybrid vehicles in the world today, they have achieved record sales in Asia Pacific, the Middle East and Brazil.
With some new innovations and advanced redesigns, GM is experiencing one of its best growth periods ever.
 
General Motors in America
In North America GM ended 2013 as a market share leader, driven by a sharper brand focus and strong market acceptance of their newly redesigned vehicles. 
 
General Motors North America Brand and Model List as at 2014
Chevrolet Model Lineup:

Cars SUV / Crossover Trucks
Corvette Captiva Colorado
Camaro Equinox Silverado
Caprice Traverse City Express
Chevrolet SS Express Cargo Suburban
Cruze   Tahoe
Impala    
Malibu    
Sonic    
Spark    
Volt    
 
Buick Model Lineup:
Cars SUV / Crossover Trucks
La Crosse Enclave  
Regal Encore  
Verano    
 
GMC Model Lineup:
Cars SUV / Crossover Trucks
  Acadia Canyon
  Terrain Sierra
    Yukon
    Denali
    Savana Vans
 
Cadillac Model Lineup:
Cars SUV / Crossover Trucks
ATS Escalade  
CTS SRX  
ELR    
XTS    

In Canada, the GM core brand retails sales increased by over 26%. In Brazil, GM is one of the top automakers, and in India GM sold a record number of vehicles last year. Over the past decade, General Motors and their joint venture partners have built a leading position in China, the world’s largest automotive market. It’s becoming increasing clear, from Europe to Africa, Asia to North and South America, General Motors is increasing their market share and advancing their position.

General Motors in Korea
GM Korea is the third-largest automotive company in Korea, and is one of GM's largest manufacturing, design and technology centres. Its headquarters is in Incheon, Korea, where it manufactures vehicles and engines for the Korean and global market.
 
GM has a number manufacturing facilities in Korea as well as an assembly plant in Vietnam. GM Korea does sell domestically but mostly exports vehicles predominantly under the Chevrolet brand. GM Korea produces about one out of every five Chevrolets sold worldwide with exports numbering about 1.84 million vehicles.
 
It provides market and brand-specific vehicle kits for assembly at GM facilities in China, Uzbekistan, Mexico, India, Colombia, Russia and some other countries. Vehicles and kits from GM Korea are offered in more than 150 markets on six different continents.
 
The GM Korea Design Centre and GM Korea Technical Centre in Bupyeong are developing the next generation of GM products. Manufacturing Engineering Centre is overseeing research in production technology. GM Korea is the home of GM's global small and mini-car architectural development teams, which are developing the next generation of products for the GM Group. GM Korea's product lineup includes:
Chevrolet Spark, Chevrolet Aveo, Chevrolet Cruze, Chevrolet Orlando, Alpheon(Buick LaCrosse), Camaro, Captiva SUV as well as mini-commercial vehicles such as the Damas and Labo.
 
Daewoo LogoHowever there is change coming for GM Korea
According to online news agencies GM has started cutting back its presence in South Korea after escalating labour costs and radical unionism. This has triggered a change in thinking, as GM relies on Korea for a fifth of its global vehicle production. Wages and costs have been surging in Korea. The manufacturing sector's total labour-compensation per employee in South Korea has jumped more than 100% in the 10 years through 2009, compared to a 40% rise in the US and a 27% increase in Europe.
 
South Korea is one of GM’s main production centres after its 2002 purchase of failed carmaker Daewoo Motors. The country accounts for slightly more than 20 percent of GM's annual global production of around 9.5 million cars. More than 80% of those GM vehicles made in Korea are exported.
 
Chevrolet CruzeGM told its South Korean labour union late last year it would not produce the next-generation Chevrolet Cruze, though it indicated it planned to continue to produce the current model there as a lower-cost strategic car for emerging markets. It has not specified where it expects to make the new Cruze but Spain is rumoured as a possibility. GM has already shifted the Cruze lead development team out of Korea to its technical centre in Detroit USA.
 
GM and Daewoo
For 10 years GM Korea has been a successful venture. It combined GM's global reach with the former Daewoo Company using its small car technology, which GM lacked. Daewoo's technology played a key role in fuelling GM for a relatively quick comeback from its bankruptcy in 2009, allowing the Detroit-based firm to make inroads into China and other high-growth emerging markets with compact and small vehicles. Does this signal the end for the Korean GM vehicle? I guess they have taken advantage of the Daewoo technology to benefit their comeback and now its time to move on.
 
April 2014
 

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