General Motors has eleven joint ventures, two fully owned foreign enterprises and currently more than 35,000 employees in China. General Motors and its joint ventures offer the widest lineup of vehicles and brands among automakers anywhere in China. Passenger cars and commercial vehicles are sold under a number of different brand names including, Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling. A little over 2.5 million vehicles were sold in China during 2011. For over seven years now General Motors has been the sales leader among global automakers operating in the Chinese market.
With this in the background there was an historic signing for Holden in 2012. It took place in China in April between Shanghai General Motors (SGM) and the Pan Asia Technical Automotive Center (PATAC). The signing was to develop a couple of new Holden vehicles that will be released into the Chinese market place.
Pan Asia Technical Automotive Center is an equal joint venture between GM and the Shanghai Automotive Industry Corp. Its aim is to provide automotive engineering services that include design, development, testing and validation of components to SGM and its affiliates in China.
This has been signed as a long-term partnership and will see a Holden team in the driving seat for the development of at least two new Holden’s for the world’s largest car market.
The Holden designers and engineers working on this project will work out of Holden’s Technical Centre in Port Melbourne. This team will develop the two new vehicles, which will be based on current General Motors global platforms but they will be created particularly for the Chinese market.
Mike Devereux, the Holden Chairman and Managing Director, announced the news of the new Chinese partnership to the Holden Team in Melbourne. It was also told to the leaders of SGM and PATAC.
He went on to say that, “Holden is a valuable source of expertise within the General Motors International Operations and we’re one of only seven fully-integrated design, engineering and manufacturing operations in the General Motors world.”
“Holden have worked with SGM and PATAC in recent years on smaller projects, but this is the first significant, long-term project to partner our organisations.”
“It gives the Holden workforce a great sense of pride to work on global vehicle programs like this and to see Australian design, engineering and manufacturing expertise exported around the world.” Well in this case to China.