The Diesel Colorado

The 2012 Holden Colorado will be powered by diesel options when it launches in Australia and New Zealand around the middle of this year.

The engine options are set at a 2.5 L with 110kW of power and a 2.8 diesel at 132kW power. These are brand-new four-cylinder turbo-diesel engines that will power the Holden Ute. The decision to offer only diesel means there will be no petrol or LPG in the new range. The current outgoing model is still available with an Australian-made 3.6-litre V6 dual-fuel engine.
 
The 2012 Holden ColoradoThe Holden engineers are currently evaluating a number of new Colorado’s as the local brand aims to develop the best possible engine, transmission, drive quality and suspension combinations for the Australian and New Zealand roads and conditions. An evaluation process will continue in the lead-up to the launch, which should include all three-body styles: Single Cab, Space Cab and Crew Cab.
 
Safety and technology will be a key focus of the new Holden Colorado. Standard features will include electronic stability control, front and side curtain airbags, ABS and electronic brake force distribution, as well as Bluetooth, AUX and USB ports and iPod, iPhone connectivity.
 
Every market has its own way to use a truck; you even have people who just want looks alone. Holden says this is certainly applicable to Australia and New Zealand, where it says the market is continuing to head towards a higher-spec Ute model. The LTZ dual-cab 4WD variant will sit at the top of the Holden Colorado range. A tough look is crucial, but not too blocky; according to customer research, we want some kind of shape, a bit of sculpting, but not too much. The Colorado is a tough truck with strong personality but it also has some elegance.
 
Of the many different markets in which the Colorado will be sold, Thailand and Australia are the two countries where customers are asking for Utes that deliver a more car-like design and driving experience.

General Motors is certainly aware of the Thailand market; it’s the worlds biggest for mid-size Utes or trucks, as the American carmaker prefers to call them.

The many and different demands of Ute markets around the world was a challenge to for the Holden designers to meet. Prospective buyers can get a first look at the all-new Holden Colorado from April 2012 when it begins its pre-launch road show.
 
Car manufacturers may be continuing to evolve their Utes into more car-like vehicles, but the Holden Colorado’s cabin materials are still leaning towards durability rather than quality. Holden see durability as part of the interior strategy. They say that the vehicle should be very easy to clean, it’s a vehicle that gets dirty and that’s why the materials have been selected. I know on the materials side if you want to sell as more premium you would have to have some of a higher grade, but this is not the case here; our customer feedback is that this Colorado interior is what they want.

May 2012

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